Add up your toiletries in your bathroom, and then count how many of them you use daily. You will discover you use about 20% of them 80% of the time. Your business is no different. 20% of what you do every day at work is producing approximately 80% of your total revenue. That also means that 80% of your daily activities produce only 20% of your total revenue.
What would happen if you could discover WHY 20% of your activities produce so much more revenue… and replace the remaining 80% of your non-productive activities with more activities like the 20%? You would see your revenue skyrocket by a factor of 16.
What you need to know…
If you can perform more of these “productive” activities, your revenue will explode. This explains why the wealthy work less and earn more… and why you need to learn how to work smarter, not harder. So why aren’t you currently performing these so-called “productive” activities?
The answer… you’re NOT doing the things you SHOULD be doing. You’re NOT doing the things that are your highest income-producing activities. It’s these activities that drive the revenue into your business.
Why you need to know this…
Answering the phone, responding to emails, ordering supplies, paying the bills, keeping the books, surfing the internet… are NOT high income-producing activities.
High income-producing activities are things like developing and creating new products or services, improving your current product or service, marketing that new product or service, developing joint venture relationships or affiliate programs, innovating your product or service so that it makes your business unique & superior, acquiring various elements of proof to use in your marketing such as testimonials or research.
These make up your highest income-producing activities… and these are the areas where you need to focus. Some of these you’re good at… you have “unique abilities” that lend themselves to these specific types of activities.
Others, you’re not so good at. The secret is to match them up properly so that you’re constantly performing your unique abilities in the areas that will produce maximum revenue for your business.
The cost to you if you fail to act…
Do you spend most of your day fighting fires instead of completing the vital few activities that will produce the greatest results… and the highest revenue?
Do you know specifically those few things you need to do daily that produce big results? Do you know how to match those few things with your unique abilities?
Do you know how to get rid of the minutiae that’s controlling your everyday activities and taking up your valuable time and energy… and replace that minutiae with the high impact activities that immediately produces income for you and your business?
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